So you just landed on this page because you Googled: How to Target an Audience Online or something close to that search term. Am I right? 😉
Well lucky for you, you have landed on the right page which will show you the right way how you can target the right audience for your website.
And, it’ s not that hard to do at all; in fact, all you have to do is pay close attention and take action on what you learn – you will be able to do it quite effectively without any hiccups.
For this demonstration, I am going to use this very same post which you are reading now to explain how it’s done.
How it All Started
So, I was just doing some keyword research using one of my favorite keyword tools and happen to stumble upon the keyword “How to Target an Audience Online”
If you don’t know what keyword research tools are now, don’t worry, I will explain it to you a little further down this post.
What’s most important now is that you learn this important information as fast as possible, so that you can start laser targeting your audience in the simplest way possible.
So are you ready to know how to do this?
Ok cool, let’s continue…
Do you see the image below?
It’s a screenshot showing information on the keyword (or variation of it) that you just typed into a search engine to get some information on.
Inside the keyword tool, you will notice that it contains 7 columns.
Let me break them down for you in points, so that it’s easier for you to understand all the information…
The Keyword column shows you what the keyword is. You will notice that there are 2 keywords but you want to make sure that you chose the one that makes more sense grammatically.
The Avg column shows you the average number of people who searches for that keyword in Google per month (120).
The Traffic column shows you the number of people on average who will see your content once you achieve page one rankings.
The QSR column indicates an acronym which means “quoted search results”. This shows the exact number of other content producers online who are trying to target the same audience ie: the competition.
- In my case, I saw that there are 3 other competing sites out there, so I decided to write this article and get it ranked on the first page of Google, and at the same time prove to you that this strategy works.
The KQI column simply shows you a green colored “Great” which means that it will be a an ideal keyword to target.
If I had seen the yellow “Normal” (which means OK), or a red “Poor” indicators, I would know to not use that keyword. Below you will see an example screenshot of a keyword you wouldn’t necessarily want to target. It would be too difficult to try and outrank 162 other sites (look under the QSR column).
The SEO column gives you a score out of 1-100. The higher the score is to 100, the easier it will be to get the content ranked!
The Domains column is not so relevant here, however, just for your information: when the search link is clicked, it shows you if there is a domain name available for purchase with that exact matching keyword.
What’s the Next Step
After I gathered all this information, I proceeded to write this blog post immediately because I see that you (and 119 others) are searching Google for information on how to target an audience.
Here are some things that I take into consideration when creating my content (and you should too)…
I first write in a helpful, conversational tone, with a goal of typing out at least 1000-1500 words.
This is a very important factor which enables Google to rank your articles on page 1, so, therefore, ALWAYS follow this rule.
For example, I recently wrote a review on this same site about one of the best Shopify courses online…
The audience which I targeted, in that case, was searching online for “Kevin David Shopify Course“.
Now, when my audience searches for that Keyword, they will see my website review link displayed on the first page of Google as shown below…
Most of these fine people do actually click on the website link and as a result, they get to read one of the most concise reviews of the course and make a sound decision if they should try it out or not.
BTW: If you have ever considered starting & growing a hugely profitable Shopify Drop-shipping business, you definitely will want to check out Kevin David’s Free Webinar where he shows you how to make a solid income online utilizing the massive e-commerce platform.
Keyword placements are important!
I also make it a point of my duty to include the main keyword in the first two or so paragraphs.
If you scroll back up to the beginning of this article, you will notice that the keyword “How to Target an Audience Online” is in the first paragraph and is also bolded.
I do these things deliberately because I want Google to know what my article is all about and rank it on page 1.
This is what is referred to as on-page SEO (search engine optimization).
These are important things that Google looks at to determine where to place your content in the search results.
There are over 200 factors and I would suggest that you visit Brain Dean over at Backlinko.com to get access to the complete list.
He is like the god of SEO (seriously).
Must-have things you need to rank…
Now, in order to learn how to do all this properly, you will need to have certain things in place.
The first thing that you need to have is a fully functional website, or other platforms such as your own Youtube channel, a Facebook page, Instagram, etc.
If, for some reason you don’t have a website set up as yet, don’t worry, I’ll hook you up with 2 profit ready ones a little while from now.
And…of course, you are going to need to get access to the best keyword tool which I use to find low competition search phrase so that YOU too can get to target your preferred audience.
So what is a Keyword Tool BTW?
So a keyword tool is a software you use to get full data on any keyword such as:
- The number of people searching for it.
- The number of other competing sites targeting the keyword.
- The estimated number of people who will click on your website if you were to get page one ranking.
- And an indicator telling you if you should create content using the keyword or not.
The best one I have been using since 2014 (this is when I just started my online business) is the very powerful Jaaxy Keyword Tool.
Get Access To Jaaxy and get your first 30 searches for free!
Currently, there are two ways to access the Jaaxy Keyword Tool.
You can simply search Google to find & access it or use this secure link.
Additionally, I have also integrated the easy to use Jaaxy Keyword search tool at the end of the page for you put in your target keyword and try it out for yourself.
However, use your searches wisely because remember that you have 30 to start.
After the 30 free starter searches have been used up, you’ll then have the option of upgrading to the pro version at $49/mo or the enterprise version at $99/mo (see the comparison chart below) or do what I did and go with the second option which will save you some money…
My recommendation for accessing Jaaxy!
The next way for you to access Jaaxy is by signing up as a premium member of the Wealthy Affiliate’s online business training platform.
This premium membership costs $49 per month or you can get it much cheaper if you were to choose the yearly membership which costs $359 (this means you would be investing only $29 per month or less than $1 per day)
And, just so you understand what this means for you and your success going forward…
You are going to have full access to the Jaaxy keyword tool, access to the best online business training, support, mentorship, live video classes, course lineup, live chat, accessibility to incredible mentors, real-time interaction with the founders Kyle and Carson plus the two profit ready WordPress websites which I told you about earlier and many, MANY other great tools and benefits.
All for the ridiculously low price of less than $1 per day! Now could someone please tell me where else can anyone get such a great value to run a successful online business?
This is where I and many others have learned the true art of targeting many different audiences and excelling in our respective businesses.
So yeah, please don’t miss out on this very unique opportunity presented to you.
Instructions to get going
So are ready to start the full awesome training and access the Jaaxy keyword tool which will teach you how to target an audience online?
Here are the instructions to get you going in the right direction,…
First, click on this image below to sign up for an account at Wealthy Affiliate – this is my affiliate link which will allow me to get a notification when you sign up, as well as getting credited (thanks in advance).
This way, I will be able to continue giving you 1-on-1 support, follow up with you and you’ll be able to ask me any questions…
Upon successful registration, you will be prompted to complete a short profile by adding an image of yourself or any other image that you prefer (just make it decent), then writing a short introduction about yourself – don’t be shy 🙂
This step is critical to do so make sure that you do it. I will know for sure that you are a real person and that you are actually serious about succeeding with your business.
Plus the other community members will see you and reach out to offer any assistance.
The next important step is that you start the core training right away.
From the screenshot below, I show how to access the training as well as where the Jaaxy Keyword tool is located.
The MUST-WATCH step-by-step Jaaxy Training Video
There are several training videos teaching you how to use Jaaxy, however, the most recommended video training on how to use it is titled “Using Jaaxy Like a Boss“.
You can find this training by typing in “Jaaxy” in the Wealthy Affiliate search bar and you will see a list of results come up as shown below.
Make sure to click on the correct one to watch it…
Now to Conclude…
By following the steps I have laid out here for you, it will enable you to target your online audience in the most effective way possible.
You are now equipped with the tools you need which will give you a strong advantage over your competition.
I hope this has been helpful to you, and if you found value from what I have shown you, please share it with other people like yourself who may be searching for the right method on how to target an audience online.
Thank you SO much for reading and feel free to follow my Smart Human Blogger Facebook Page to get notifications when I publish new content and updates.
Also, if you have any questions at all, please leave them below and I will be sure to get back to you with a prompt reply.
I’m rooting for your success!
-Jason (Smart Human Blogger)